The Marketing Technology (MarTech) Architect is a key position within the Enterprise Functions Technology Architecture (EFTA) Group reporting into the Marketing Technology Strategy Leader. This position is responsible for setting key strategic architecture direction and actionable roadmap for Wells Fargo Marketing technology solutions working closely with other domain architects, the marketing business partners, CIO and Application managers.
This role will provide architecture support and guidance to Marketing related systems for the enterprise. Partner closely with senior level Marketing business leaders as well as the Application Managers around the Marketing Systems long range strategy and roadmap. Lead efforts to develop and evolve technology architecture to meet long term strategic objectives. Interact closely with senior technology leaders and third party vendors around creation of the architecture. Wells Fargo has a complex Marketing systems environment with 2,000 marketers serving all lines of businesses. The company is working to evolve the Marketing Systems technology architecture to provide innovative solutions that maximize return of marketing investment while bringing efficiency to business process and meeting compliance needs.