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The marketing technology senior manager will oversee all marketing-related technologies including websites, contact management, email marketing automation, experience database and social media. The senior manager will be a key member of the firm’s business development and marketing team … Powered by WPeMatico
“The marketing technology concept, where IT is a function of marketing because its main purpose is to support new initiatives, has been explored more and more in the industry. Allowing business units, like marketing, to dictate the platform needs to support their app development effort will push that idea … Powered by WPeMatico
Umbel Inc., an Austin-based marketing technology company that helps sports and entertainment businesses learn more about their fans, is merging with MVPIndex Inc. to offer clients a greater range of social media tools. Based in Dallas, MVPIndex helps companies measure the impact of social media … Powered by WPeMatico
The martech week in review: News and announcements in marketing technology this week that you might have missed. Robin Kurzer on February 16, 2018 at 3:30 pm. More. This week, we’re seeing some senior-level moves and appointments and watching some powerful collaborations. Powered by WPeMatico
Vocap Investment Partners provides venture capital and operational expertise to technology companies in select high potential verticals, including: Enterprise Software, Marketing Technology, Mobile/Consumer Internet, Healthcare IT and E-commerce. For more information, visit: www.vocappartners.com. Powered by WPeMatico
The Technical Lead in the Marketing Technology (MarTech) Services COE is responsible for leading all the technical development activities in AbbVie’s US Commercial instance of the Adobe Experience Cloud platform. S/he will support AbbVie’s digital marketing programs, specifically creation and … Powered by WPeMatico
Research confirms that despite importance of investing for the future, 72% of companies are limited by short-term expectations. NEW YORK, Jan. 9, 2018 /PRNewswire/ – A new study released today by Wunderman, the leading global digital agency, in partnership with Penn Schoen Berland, finds that … Powered by WPeMatico
“It is a new day for marketers, and things are changing rapidly,” says the CMO, “I know how confusing the marketing technology and customer data activation landscape can be.” Vobejda says she loves helping brands determine how to engage customers and grow their businesses. Before joining The … Powered by WPeMatico
Today, I serve as the Co-founder and Chief Strategy Officer at DemandJump. My path here began about 15 years ago when I was the CTO and VP of Marketing at Overstock.com. While there, I led our team with an “Art of War” marketing strategy (ie. go where your competitors are not). We would … Powered by Read more about Fireside Chat with Shawn Schwegman[…]
The company’s set of proprietary assets and capabilities in the world of performance marketing, digital agency services and marketing technology allows clients to meticulously target and acquire the right customers. DMS relentlessly pursues flawless execution for top brands within highly competitive … Powered by WPeMatico